The modern mobile was created in 1954 by Christian Flensted and his wife Grethe. The family business is still based in Denmark, on the island of Funen where Hans Christian Anderson was born. The c...

Help your kids learn their ABC's - in the bath! These chubby foam shapes are easy for little hands to hold and stick to the tub or tile when wet. Enjoy soft, imaginative fun for the tub with these...

Keep your toddler warm, dry and cute with these scrummy Aquatopia bath robes. The super soft, moisture-absorbing micro-fibre dries your baby off more quickly and is much more inviting than any reg...

Keep your toddlers toes warm, dry and cute when they step out of the bath with these scrummy slippers. The super soft, moisture-absorbing micro-fibre dries feet quickly and keeps them warm. The Su...

Aquatopia Squishy Gels Decor Pack

Betta Bee will soothe away outchy and itchy skin in a jiffy! The Tea Tree, Lemon and Lavender essential oils in an Almond and Wheatgerm carrier oil means that this oil has natural antiseptic and a...

A wonderful way towards a peaceful night's sleep. Maintain easy breathing by gently massaging with Bunged Up Bertie's Aromatic Gel, and let the warming and strengtheing properties of Eucalyptus an...

Ellie's lovely, thick, paper-based wipes are moistened with a solution of Aloe Vera, Witch Hazel, Tea Tree and Lavender essential oils. Not only are they a wipe that's closer to nature - kind on s...

Ellie Smellie Barrier Cream is a protective combination of Tea Tree, Lavender and Calendula. Together with Witch Hazel and Aloe Ferrox, they will help maintain a happy bottom. Tell the tale of Ell...

Freddy Frog Bubble Bath creates fun and bubbles in the bath ... naturally! Let your kids play in the bubbles of Freddy Frog Bubble Bath while the Eucalyptus aromas work their magic on blocked and ...