This enormous playmat is colourful, water-resistant and machine washable. We've used ours as a play tent, a picnic rug, super-hero cape and underneath the highchair! The grab handles are great for...

This deluxe version of the Smart Trike maintains the innovative and thoughtful design of the original but includes some nifty little add-ons: Smart Trike Plus includes: A more supportive seat unit...

Give your children a head start without pressure or hothousing. These CHUNKY magnets make learning Fun and encourage reading through Play and interraction with you! These packs follow on from the ...

The NooBoo is a sensory extravaganza for your baby! The premium-quality fabric stacker helps to develop motor and problem-solving skills. Then, as each soft ring goes over the post, your baby hear...

Vroom vroooom, with the Alex Toys Playmat and Toy Tote all roads lead to fun! This colourful take-along playmat folds into a toy bag. Open it up anywhere and then when it's time to go fold it up, ...

This Pop-up Play Cabana provides hours of make-believe fun indoors and out with the added peace of mind that its SPF 50 fabric gives superior sun protection! It instantly provides a safe, convenie...

Make way for Danny Dump Truck! This terrific soft truck features lights that blink and plastic wheels that click when moved as well as a tipper that lifts and dumps! Danny's durable, soft-sided co...

Make way for Terry Tow Truck! This terrific soft truck features lights that blink and plastic wheels that click when moved as well as a retractable winch. Terry's durable, soft-sided construction ...

This is a fun, handmade memory game from the world's oldest wooden toy manufacturer, Sevi. The Sevi memory game provides hours of fun for the whole family and genuinely helps younger children deve...

This is a great, handmade wooden play puzzle from the world's oldest toy manufacturer, Sevi. Let your vehicle-mad kids let their imaginations run riot with this transportation version - the rotor ...